The Impact of ‘Woke’ Advertising

Abi - Year 12 Student Editor's note: Do motives matter? Year 12 student, Abi Boggs explores the morality behind using activism in advertising, raising pertinent questions concerning the recent influx of organisations promoting human rights campaigns to sell products. She highlights the ‘hollow words’ in advertising, drawing on LGBTQ+ representation and the corporate involvement in … Continue reading The Impact of ‘Woke’ Advertising